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collaborations,  Fashion

Balmain and Maluma limited edition collab

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Balmain and Maluma limited edition collab, Miami inspired collection

 For the first time ever the brand has designed a line with a celebrity. An entire line of ready-to-wear designs.

 

Maluma has partnered with fashion house Balmain to launch a limited-edition collection, Available from yesterday April 12 through June 1 in all Balmain stores, and online.

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The collection, which includes sneakers, blazers, t-shirts, pants, and other ready-to-wear clothing, will also be available at  Saks Fifth Avenue as of April 15.

Although Balmain has featured other celebrities in advertising campaigns and runway shows. It has never actually enlisted a celebrity to help design a full, name-branded line.

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Balmain and Maluma

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

The collaboration was sparked after Rousteing created Maluma’s tropical look for last year’s Video Music Awards and the pair decided to work together on a series of bespoke outfits for the singer’s tour. When Maluma’s concerts were postponed due to the pandemic, they instead continued their collaboration as a limited-edition ready-to-wear capsule collection.

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Balmain and Maluma limited edition collab

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks. That I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma. Referencing both his album name and alter ego.

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high-top sneakers to a $2,555 multi-color print bomber jacket.

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