Bella Hadid in Burberry’s New Pocket Bag Campaign
Bella Hadid in Burberry’s New Pocket Bag Campaign: Burberry introduces their latest Pocket Bag with Bella Hadid.
We’ve first seen the Pocket Bag in Spring/Summer 2020 and now the bag becomes an official star of Burberry as it gets its very own campaign, starring supermodel Bella Hadid.
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Chief Creative Officer, Riccardo Tisci, reveals that inspiration for the brand’s new structured tote was gleaned from an archival Burberry bag. The recent rendition comes with a front pocket and leather taping that pays homage to Burberry’s equestrian and military history. Hadid fronts the campaign, an embodiment of the animal figures featured in the campaign through “her raw power and feline femininity.” Get your paws on it at all Burberry boutiques now.
The campaign features one of the most famous faces in fashion, Bella Hadid, in a series of photographs inspired by Burberry’s Animal Kingdom.
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The original structured tote’s silhouette is refashioned to feature a front pocket and leather taping as well. Crafted in Italy, the bags’ combination of leather and canvas alludes to Burberry’s equestrian heritage, while also giving an incredible finish to the work.