Chanel pays tribute to the Parisian roots

Chanel pays tribute to the Parisian roots of the fashion house during the Métiers d’Art show

Chanel did it again. And then we mean to put on a big show with amazing scenery like the French fashion house has done many times in the past. The presentation of the Chanel Métiers d’Art 2019-2020 collection took place on Wednesday evening. This time, a distant location such as New York or Hamburg was not chosen, but the show was held in hometown Paris.

 

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Chanel Métiers d’Art 2020

The show, entitled “31 Rue Cambon”, was an ode to the iconic boutique and headquarters of the fashion house at the same address in Paris. The building was the location of Coco Chanel’s personal apartment, where the legendary Chanel boutique was subsequently opened. And that is reflected, because the decor is completely inspired by Coco’s private space, including chandeliers and a gigantic copy of the elegant staircase. None other than Sofia Coppola – who also recently made a short documentary about Chanel – was co-responsible for the glamorous decor, where the latest collection of the Paris fashion house was shown.

 

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Including a giant copy of the iconic staircase from Chanel’s headquarters at 31 Rue Cambon in Paris.

Back to the classics

Not only the spectacular decor was a nod to Chanel’s iconic past, the collection also used the classics of the fashion house. Creative director Virginie Viard, for example, chose to show legendary designs on the catwalk of her first Métiers d’Arts show, including lots of tweed, suit suits, layers of chains, and pearls and camellias – the flowers that meanwhile symbolize Chanel.

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Models like Gigi Hadid, Kaia Gerber, and the Dutch Chanel favorites Kiki Willems, Felice Noordhoff, Marjan Jonkman, and Luna Bijl showed the iconic designs with a modern twist and festive make-up looks that are the perfect inspiration for your party look. The accessory that caught the eye most was the golden “birdcage” bag, a reference to Coco’s interior.

 

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Chanel pays tribute to the Parisian roots of the fashion house during the Métiers d’Art show

Métiers d’Art

Although Chanel always does a great deal in its shows, the special Métiers d’Arts collections are devoted to the refined handicrafts performed by Les Petites Mains of Chanel (the 2,200 seamstresses who bring haute couture creations meticulously to life). Although the collection was presented in Paris this year, in the past Chanel often traveled to foreign destinations. Last year the iconic MET Museum in New York was transformed into a serious flashback to the Egyptian era. The year before, the late Karl Lagerfeld opted for his birthplace of Hamburg, where the port of the city was central to the collection.