Get your hands on the always sold out Telfar it-bag

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get your hands on the always sold out Telfar it-bag, This way you order your copy

You can now get your hands on the massively sought after and always sold out Telfar it-bag

Every fashion season there are different bag designs that define the street scene. This summer, there are several it-bags that are favorites among models and street style stars, but there is one bag in particular that catches the eye: the Telfar Shopping Bag. Worn by it-girls like Bella Hadid and Dua Lipa, the design has been transformed into one of the most sought after accessories of the moment. The bag is so popular that it is constantly sold out, but that is now changing through a special online pre-order event where you can (finally) get your copy.


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Pre-order event Telfar Shopping Bag

The Telfar Shopping Bag design is made of imitation leather and is characterized by the Telfar logo which is embossed on the front. Despite its enormous current popularity, the bag was first introduced in the Fall / Winter 2014 collection . However, the bag became so popular in recent times that the item went viral and led to a real crash of the Telfar site after all bags were sold out within seconds.

Due to the rising demand and the limited supply, many fans were unable to obtain a bag. Telfar now wants to change that and is launching a special pre-order event so that anyone who wants the bag can order and receive it. The Telfar Bag Security Program, launching today at 6:00 PM CET, is a 24-hour online event that allows anyone who wants a Telfar bag, in any color, size, and quantity, to reserve for guaranteed delivery between December 15th. 2020 and January 15, 2021.


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 Democratic brand

Telfar states that their goal is to give everyone the opportunity to order a bag and to ensure that the brand remains accessible to everyone: “For us, hype and the creation of scarcity is not important. The whole point of our bag is accessibility and a form of community. But when thousands of bags are sold per second, we don’t even know how many to make, “the brand said in their Instagram statement. “Telfar is a black-owned, non-gendered fashion company, founded in 2004. The Shopping Bag first came out in 2014 – meaning our bag isn’t new – the world has changed .continue to initiate change. “


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It says a lot that a brand that is so popular chooses to make enough bags for everyone, which automatically diminishes the exclusivity of its product. Moreover, the bag is relatively affordable (prices are between 125 and 215 euros), which gives the accessory the appropriate title Bushwick Birkin (derived from the iconic Birkin Bag by Hermès, but for the stylish but less wealthy people from the trendy New York neighborhood. in Brooklyn, Bushwick ). The bag has now become one of the most popular of the year, but at the same time symbolizes a powerful fashion statement of inclusivity .

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