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Gucci leave the traditional fashion calendar behind

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Gucci and Saint Laurent leave the traditional fashion calendar behind

Pooh Fashion shows that are moved, Fashion Weeks that take place online, and so on. Now Gucci has announced to leave the traditional fashion calendar behind.

The Italian fashion house shared their vision about the collections and show schedule via Instagram. Now it may not tell you very much, but the change is quite radical. We will update you.


Gucci leaves fashion calendar behind

Normally, the traditional fashion calendar consists of Cruise, Pre-Fall, Spring / Summer and Fall / Winter collections that are also shown at fashion shows. Specifically, Gucci’s change means that they no longer stick to these moments, but only hold two shows a year. Instead of four moments a year, they will now only show their collections in the spring and fall.

On Instagram you can read (in a statement of six posts) that chief designer Alessandro Michele wants to give up the ritual of seasonal collections and shows to create a completely new rhythm. Sees these two moments as the time to share the chapters of a new story.

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Gucci and Saint Laurent leave the traditional fashion calendar behind

New presentation form

Gucci’s shows will no longer be linked to seasons, but will be given names from the ancient language of classical music. For example, the statement states that there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets. What this means is still a mystery to us, but it is clear that a major change will take place.

Saint Laurent

The Italian fashion house is not the only one who wants to give up the existing fashion calendar. Vaccarello at Saint Laurent, Marc Jacobs, and Dries Van Noten have already taken their shows off the official calendar in September. A hashtag, #rewiringfashion, already existed, suggesting an alternative calendar. Large fashion conglomerates such as LVMH and Kering remained silent. Until now. In addition to Gucci, Saint Laurent also renounces the traditional seasonal fashion calendar. Both are brands of Kering. Brands that fall under LVMH have not yet made themselves heard. What is not yet can come.

Michele also plans to combine both menswear and womenswear in one show, and he is calling for the removal of the fall and spring distinctions that are normally assigned to collections. Per The New York Times, he is still unsure whether or not the brand’s presentations will be physical or digital—but he is emphasizing that there will only be two.

“Therefore, I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” he added. “We will meet just twice a year, to share the chapters of a new story.”

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