Guess Pulls Its Telfar Bag Knockoffs, Copying Telfar
Guess accused of stealing handbag design from Telfar black-owned label. Design is strikingly similar to that of Telfar’s award-winning vegan leather, gender-neutral bag
The fashion brand Guess has been accused of stealing a handbag design
At some point over the past year, chances are you’ve come across a Telfar shopping bag. The ubiquitous tote has become so in-demand that to stay true to his “ not for you, for everyone,” approach, Teflar Clemens had to institute the “Bag Security Program,” a one-day-only sale of unlimited preorders. (The second edition kicks off on Tuesday.)
GUESS Embossed Logo G-Tote / Telfar Medium Shopper: pic.twitter.com/EcBRqwEMAj
— AB/G (@bibbygregory) March 26, 2021
Plenty of other designers have picked up on the hype, but so far only those at Guess have been bold enough to hawk a lookalike the only real difference being an encircled “G” instead of “T.” (They even released a miniature version.) Knockoffs may be ubiquitous in fashion, but the listings at Guess and retailers like Macy’s struck a nerve.
“I think the most annoying and yet interesting part of this is the fact that a company like Guess has the capital and resources to produce this bag in great quantities when the original designer could not,” the stylist and Black Fashion Fair founder Bibby Gregory tweeted. “And it really just speaks to the lack of access granted to Black designers. The lack of capital. The lack of resources the industry provides them.
Guess Pulls Its Telfar Bag Knockoffs After Twitter Outrage
Just a day after Gregory’s tweets went viral, Guess responded. “Signal Brands, the handbag licensee of Guess, Inc., has voluntarily halted the sale of its G-Logo totes,” the brand said in a statement. “Some on social media have compared the totes to Telfar Global’s shopping bags. Signal Brands does not wish to create any impediments to Telfar Global’s success and, as such, has independently decided to stop selling the G-logo totes.”
In 2009 Guess was involved in a decade-long legal case with Gucci over an alleged lookalike logo on the company’s footwear, as well as claims of copying the designs of the fashion labels Rodarte and Chrome Hearts .