Kim Kardashian dresses Team USA with Skims during the Olympics
Kim Kardashian dresses the American athletes competing in the Tokyo Olympics. Her Skims loungewear and underwear gains Olympic status and is now part of the official apparel package for Team USA. And with that, Kim K is taking a new step with her wildly popular brand.
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I am honored to announce that @SKIMS is designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo and the same pieces will be available in a capsule collection at https://t.co/Qsy51Sl2Sd 🇺🇸 pic.twitter.com/u2IWXCmUup— Kim Kardashian West (@KimKardashian) June 28, 2021
She shares the news on Twitter.
Kim Kardashian dresses Team USA in Skims
As part of the partnership, all 626 women in Team USA will receive the underwear, sleepwear, and loungewear package. Kim Kardashian’s Skims collection is described as premium, breathable and ultra-soft. The items are intended to help athletes cool down, recover and provide the necessary rest around the competitions during the Olympics.
When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle. pic.twitter.com/ZTwvPaVBRr— Kim Kardashian West (@KimKardashian) June 28, 2021
US Olympic Athlete Campaign
“We are proud to support female athletes at the Paralympic and Olympic Games in Tokyo,” said Kim Kardashian in another statement. “These women are role models for younger girls, including my own daughters, showing them that anything is possible if you work hard enough. Skims underwear and loungewear are designed to empower women to feel their best every day, and we are excited to help spread this message with Team USA.”
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At the heart of the campaign are Olympic athletes Alex Morgan, Haley Anderson, Scout Bassett, Dalilah Muhammad and A’ja Wilson. The shoot was taken by photographer Vanessa Beecroft. Kim Kardashian proudly posts the first photos of the campaign on Instagram and Twitter.