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Urban Decay welcomes an all-new eyeshadow palette

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Urban Decay welcomes an all-new eyeshadow palette to the family.

US makeup brand, Urban Decay has launched its cult classic and best selling product, Naked Palette in Naked Ultraviolet – a bold nod to the brand’s signature purple.

Urban Decay welcomes an all-new eyeshadow palette: So what you can expect?

Since the beginning, purple has been Urban Decay’s signature color so it only seems apt that the new launch heroes this shade in a wildly wearable way. All 12 eyeshadows in the Urban Decay Naked Ultraviolet Palette are super pigmented with a mix of matte, metallic and holographic finishes.

Vivid neutrals, such as ‘Hacked’ and ‘Optimized’ can be swept into the crease for a dialed-down pop of lilac.

The metallic shades are creamy but still packed with shimmer to really bounce light off your lids. ‘Warning’, ‘Cyber Punk’, and ‘Euphoric’ are true cool-toned purples that you can pat across your lid for a hazy violet wash.

But for a full-blown purple smoky eye, look no further than the palette’s show-stopper shades: ‘Purple Dust’ and ‘V.R’. Their holographic finish can be buffed out to create the ultimate 90’s eye. Or use the same colors wet to create a graphic purple liner, if you still want a pop of color but with a clean edge.

 

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The Ultraviolet palette comprises 12 intensely pigmented mattes, metallics, and holographic shimmers as well as peachy neutrals, magnetic violets, lilacs, and backlight purples.

 

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Whether you’re going for a soft glam look to wear day-to-day or something totally bold and crazy for the night, this is the eyeshadow palette for you.

As with all the Naked palettes, the Ultraviolet will arrive with a double-sided eyeshadow brush and a mirror.

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